- Marketing Simplified
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- Theka Coffee
Welcome to Marketing Simplified, a weekly newsletter where I simplify a startup’s marketing strategy for all of you to implement and understand.
Coffee… We all love it! Most of us have it as the first thing in the morning. To be honest, I have a full stack of it always tucked in my kitchen cupboard because I practically run on it.😜
How do we usually have our coffee? In a cup, right? But imagine having coffee in a beer bottle and that too nothing like espresso or cappuccino but rather with cute and bold names like “Palang Tod” or “Berry Piya”. Yes, that’s the name Bhupinder Madan has given his venture’s coffee. You can already guess it after seeing it on Shark Tank Season 1.
Theka Coffee
Let’s simplify the digital marketing channels used by this amazingly tasty brand:
Website:
The beautiful and user-friendly website connects with you in an instant. The website is not made for individual buyers but only for buying the franchise. But as a consumer, you can put in your location and find the store nearest you selling Theka products.
The website builds trust and credibility with the press releases and the Shark Tank pitch featured on its landing page.
Website of Theka
Social Media:
Theka Coffee or I should say “Gabru” has a very quirky and noticeable presence on Instagram. Oh, did I tell you what or who “Gabru” is? It’s their coffee bottle that has a tendency to mess with employees and people, has its own office, tickles your funny bones, and also is very cool.
Instagram of Theka Coffee
Ads:
While Theka Coffee got a lot of exposure through the Shark Tank Effect, they have doubled down on their franchise model by running ads on Instagram and Facebook to get people to take up their franchise.
Ad on Social Platforms
Word Of Mouth:
The bitter taste of the coffee is beautifully maintained by Theka even after cold brewing the coffee rather than using espressos. Thus people love it and the team at Theka is using it in the best way possible by having conversations with customers by going out to the outlets and recording videos with their customers, getting candid love from their customers, be it for taste or price.
Ok now, I guess I need to go get my bottle of coffee!
See ya lovelies next Friday with another startup.
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