Fibe (formerly Early Salary)

Welcome to Marketing Simplified, a weekly newsletter where I simplify a startup’s marketing strategy for all of you to implement and understand.

If you are an employee, this app is a savior! Fibe (formerly Early Salary) provides exactly what its former name suggests, EARLY SALARY! It gives out short-term loans to use. These loans could range from Rs. 5000 to Rs. 5,00,000 for max 24 months and could be transferred to you within minutes.

Let’s simplify the digital marketing channels used by this amazingly tasty brand:

Website:

A detailed website that shows its USPs and takes attention to the CTA i.e. to start an application for one of its services. To build trust, it beautifully shows the publications it has been published on, its numbers, testimonials of happy customers, processes and a professionally-made youtube video.

Content Marketing:

Fibe has been trying to leverage content marketing to build trust and its SEO ranking on Google. It has been writing blogs on different topics related to the services it provides. They post once in two weeks but post a lot of content in one go.

Social Media:

To engage its audience and benefit them at the same time, Fibe (Formerly Early Salary) runs regular contests on its social handles. While jumping onto the real-world events going in and around the world, the posts educate while being relatable to a certain extent.

P.S.: Most of the posts are static images, the content strategy for the socials can definitely be improved.

Ads:

Except for the former mentioned organic methods, Fibe also uses paid marketing channels to get its customers. Usually, they promote their instant cash loan service on their ads to acquire users. The ads are run on Instagram and Google.

Oh did I mention, these services are available both for B2B and B2C target audience. Employers can tie-up with them to provide the service of early salary as an added benefit to their employees.

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See ya lovelies next Friday with another startup!